Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, or search result after seeing it. It is one of the most fundamental indicators of how relevant, compelling, and engaging your digital content is to your audience. How CTR is Calculated
To calculate CTR, you divide the total number of unique clicks by the total number of impressions (times the link was shown), then multiply by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If your online ad is shown 1,000 times (impressions) and receives 50 clicks, your CTR is 5%. Why CTR Matters skillbox.ru
как считать, как улучшить и какой CTR — хороший – Skillbox
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